NFL says Apple will sponsor Tremendous Bowl halftime present By Reuters


© Reuters. FILE PHOTO: British rock band ‘The Who’ performs through the halftime present for the NFL’s Tremendous Bowl XLIV soccer recreation between the New Orleans Saints and the Indianapolis Colts in Miami, Florida February 7, 2010. REUTERS/Mike Segar (UNITED STATES)

By Daybreak Chmielewski

(Reuters) -The Nationwide Soccer League has reached a multiyear partnership with Apple (NASDAQ:) Music to sponsor the Tremendous Bowl Halftime Present, starting with the American soccer championship recreation in February 2023, the league stated on Thursday.

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The Tremendous Bowl is normally essentially the most watched tv occasion of the 12 months in the US, and the halftime present has grow to be a showcase, that includes such notable artists as Dr. Dre, The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Woman Gaga, Katy Perry, Bruno Mars, Prince and Madonna.

The tie up will likely be a key promotional platform for Apple following on from their digital music system the iPod and iTunes software program.

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Monetary phrases of the deal weren’t disclosed.

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